An unprecedented number of cosmetic products, from skin care lines to makeup products that incorporate organic vegetable and fruit extracts have been launched in the last years. Benefiting from the natural anti-oxidant properties, the trend for cosmetic products containing natural extracts is reaching new heights in the beauty industry.
The recent interest in herbal cosmetics has been stimulated by the decline of faith in modern cosmetics, the belief that plant remedies were natural and thereby superior to man-made synthetic cosmetics, and the reference to successful historical use by different cultures.
Historically, the flowers feed the imagination developed by trademarks and serve a certain idea of beauty in the cosmetics industry.
In the tradition of super-fruit or vegetables they have all the features: loaded with phytochemicals assets whose role is essential for skin care, contain a high concentration of antioxidants and anti-free radicals such as polyphenols, flavonoids, glycosides and polysaccharides and last but not list their elegance that's highly suggestive to develop marketing stories.