"I am a nurse and not only do shift work but also work long hours. So I usually have dark circles under my eyes. This natural concealer lasts me an entire 12 hour shift. I also use it to cover blemishes. It goes on easy and blends in great. I first tried it over a makeover in store, I believe they were just testing it at that point, was not for sale. I haven't been this satisfied with a concealer."